Why You Should Diversify Your Content and the Channels You Use
One of the biggest problems I see with new businesses today is that they put all their eggs in one basket — and that basket is usually social media.
I get it. It’s free to set up social media accounts, and it’s easy to interact with potential customers.
It’s important to utilize social media, but it can’t be the only strategy you use.
Blocked, Hacked, Deactivated!
I see many new businesses focus on building their Instagram accounts. They focus purely on vanity metrics — followers, comments, and likes — but they aren’t actively collecting email addresses, and they don’t have a strong presence on any other platform.
You don’t own your social media account.
What this means is, that all that content you’re posting on platforms like Instagram is at risk should something happen to your account or to the platform itself.
For the past few years, I’ve seen business owners with thousands and even millions of followers on Instagram wake up in the morning to find that their accounts — their livelihoods — have been blocked, hacked, or deactivated. They can’t get into their accounts, and Instagram is…
